Asian Studies Senior Thesis

Document Type

Student Paper

Publication Date

Spring 2017


Asian Studies | Feminist, Gender, and Sexuality Studies | International Relations | Japanese Studies

Description, Abstract, or Artist's Statement

The concept of yuru-kyara, a mascot character designed by towns and prefectures to boost tourism, has been a trend in Japan for two decades. Overtime Japanese police adopted the trend and created their own mascot characters to improve public relations. For the decade since the first police mascot was created only male police mascots were created and it was not until the late 90s early 2000s that female police mascots were being made. These female mascots were not original characters, but rather female counterparts of the already existing male police mascots. This paper explores the cultural, political, and social aspects of why this occurred and what it means for Japanese police departments going forward.

Creative Commons License

Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.