BUSN-324: Marketing Research Methods
Business | Marketing
Description, Abstract, or Artist's Statement
This report looks at Scott County in Davenport Iowa and the issue of childhood lead poisoning that is becoming a growing issue. Through means of big data analysis, zip code analysis, survey collection and analysis data has been collected to determine the reasons for low awareness. Procedures and solutions are presented to help raise awareness, attitude. and intention towards to problem.
Augustana Digital Commons Citation
Kladiva, Andrew and Whelan, Austin. "The development of insights on priority audiences and awareness messages for child lead poisoning" (2018). Business Administration: Student Scholarship & Creative Works.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.