Project Advisor(s) (Students Only)

Dr. Ann Ericson

Presentation Type (All Applicants)

Poster Presentation

Disciplines (All Applicants)

Advertising and Promotion Management | Endocrinology, Diabetes, and Metabolism | Equipment and Supplies | Marketing | Pharmacoeconomics and Pharmaceutical Economics | Public Health Education and Promotion

Description, Abstract, or Artist's Statement

This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain channels may be more effective for their marketing efforts.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

Additional Files:

McCormick SI Poster.pdf (199 kB)
Poster Presentation

Share

COinS
 

Marketing Channel Effectiveness of New Medications/Medical Technology

This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain channels may be more effective for their marketing efforts.