Project Advisor(s) (Students Only)
Dr. Ellen Hay
Presentation Type (All Applicants)
Oral Presentation
Disciplines (All Applicants)
Communication Technology and New Media | Mass Communication | Social Influence and Political Communication | Social Media
Description, Abstract, or Artist's Statement
Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.
Augustana Digital Commons Citation
Garrett, Shylee. "The Digital Battleground: The Political Pulpit to Political Profile" (2016). Celebration of Learning.
https://digitalcommons.augustana.edu/celebrationoflearning/2016/presentations/15
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Social Influence and Political Communication Commons, Social Media Commons
The Digital Battleground: The Political Pulpit to Political Profile
Social media has infiltrated our daily lives, and with an upcoming election, the messages disseminated are becoming increasingly important for the public electorate. By examining Twitter accounts of 2016 Republican presidential candidates through a content analysis, I was able to decipher patterns, preferences and post effectiveness. As my Senior Inquiry research continues, I will be able to use my model to decipher the best practices for political use of Twitter for future elections and political candidates.