Project Advisor(s) (Students Only)
Dr. Ann Ericson
Presentation Type (All Applicants)
Poster Presentation
Disciplines (All Applicants)
Advertising and Promotion Management | Endocrinology, Diabetes, and Metabolism | Equipment and Supplies | Marketing | Pharmacoeconomics and Pharmaceutical Economics | Public Health Education and Promotion
Description, Abstract, or Artist's Statement
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain channels may be more effective for their marketing efforts.
Augustana Digital Commons Citation
McCormick, Hadley. "Marketing Channel Effectiveness of New Medications/Medical Technology" (2019). Celebration of Learning.
https://digitalcommons.augustana.edu/celebrationoflearning/2019/posters/12
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Included in
Advertising and Promotion Management Commons, Endocrinology, Diabetes, and Metabolism Commons, Equipment and Supplies Commons, Marketing Commons, Pharmacoeconomics and Pharmaceutical Economics Commons, Public Health Education and Promotion Commons
Marketing Channel Effectiveness of New Medications/Medical Technology
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain channels may be more effective for their marketing efforts.