BUSN 324: Marketing Research Methods
Business | Marketing | Public Health | Public Health Education and Promotion
Description, Abstract, or Artist's Statement
Research was contracted from August-October 2017 by Augustana College students to examine opportunities for improving media engagement regarding the prevalent dilemma of lead poisoning within the Scott Community area. In particular, we conducted research to discover why Scott County residents are not testing their children for lead poisoning. The purpose of the research is to enhance Scott County Health Department’s media outlets in order to demonstrate the seriousness of this issue and hopefully persuade as many parents as possible into getting their children tested.
Augustana Digital Commons Citation
Nguyen, Hoang; Gould, Brendan; and Timmons, Trace. "Marketing Research Report: Lead Poisoning Dilemma in Scott County" (2017). 2017-2018: Scott County, Iowa Health Department.